THE PROJECT

Product design

Branding

Logo Design

Art Direction

Web Design

Graphic Design

Photography

 

Trinity Time is a new watch brand based in the UK. Inspired by space travel with a combination of elegant, creative and futuristic. Being the Director of Trinity Time, I handled all the design from product design, brand identity, logo design to web and photography. In Trinity Time, we believe that everyone deserves a well-design watch at a reasonable price.

Incorporating the paramount trinity elements – Innovative, Elegance and Creativity.

Atlas

Atlas Silver watch is inspired by the latitude and longitude of the Earth, and a compass, helping travellers find their destinations. Atlas has a deep round brushed chapter ring and a thick dial to enrich the dial layering. In addition, three turning printed graphic transparent plates are used to display time.

orbit

Orbit silver watch, displaying date and day, steadily turning to resemble time passing as planets moving along orbits. Orbit has a curved dial with an embossed pattern, raised sub-dial with polished ring detail. Polished hour and minute hand with colour second hand. black leather strap with pop colour stitching details.

ATLAS

Concept development

 

The plan for Atlas was a floating dial design with a turning disc display system. I put a smaller dial above the deep chamfer inner ring to make it look floating. The print grid graphic was inspired by an old-style compass, with the colour pop indicator, user can read the time easily.

PRODUCTION

Information and technical drawing

 

Liaising with suppliers is one of the most difficult parts of the project. the dial design is so complicated that we have to work out if the movement is powerful enough to move the Atlas disc hands and the installation process of Orbit dial and movement.

Brand identity

I created different graphics for social media promotion.

BRAND IDENTITY

PRODUCT SHOTS

WEB DESIGN