THE PROJECT

Product design

As a product designer in ILG design team, I mainly focus on designing watches for high street fashion brands such as Superdry, Ben Sherman, Next, A&F, ASOS, etc. Working in a design team, I need to Liaise and plan with different departments, even with far east suppliers to make sure everything is meeting the brief requirement. My other duty was creating 3D model, rending for presentation, and providing detail artwork reference for suppliers.

Designed and co-design watches, packaging and display for various high street brands such as Superdry, Ben Sherman, ASOS, French Connection, Abercrombie & Fitch, Joules and more..

I planned the product range with my colleagues based on customer’s requirements, marketing team information and trends research. After that, we will have a presentation with our team manager, head of design and different departments to make sure our range is match customer brand identity and market need.

2D CAD DESIGN

Showing concept, colours and details with Illustrator

After we laised with marketing team and got approval from customers, we will design watches with Illustrator based on the product range to provide a visual idea of the design.

3D CAD DESIGN

Solidworks and Keyshot

We made 3D models with Solidworks and rendering with Keyshot for more visual ideas on a complicated project. The development team will liaise with sample suppliers base on our CAD for testing model making.
We will arrange detailed information artwork for the products development team to communicate with suppliers to make sure they understand the design, sometimes we will provide more information on materials, dimensions etc for more accurate instruction.

TECHNICAL DRAWING

Drawing check and approvalĀ 

Suppliers will send back technical drawings for approval if we were working on a new project, and we need to check and communicate with the product development team and suppliers if there were any problems.